The history of our organization can be traced back to 1960 when initially it was founded as a trading firm in Pakistan under a different name at that time. During the past years, the organization has achieved steady growth. Today it consists of limited companies and firms involved in manufacturing, trading and business activities at national and international levels. The group expanded its diversified portfolio while enhancing focus on international business and trade.
Business Operations in U.A.E. were started in 1998, initially as collaboration with a local agent. Under this arrangement, products were imported and sold by the said firm. In 2002, branch office of our Textiles Manufacturing and Marketing Company was opened at SAIF Free Zone Sharjah, UAE. With the speedy diversification it became necessary to change the status from textiles to general trading, therefore Maxwell International Enterprises Limited U.K. took over the ongoing business activities in SAIF Free Zone Sharjah, U.A.E. in 2003.
As a result of the phenomenal increase in the product range and demands from local/regional markets, the need for setting up a regional marketing organization became necessary. For this purpose Maxwell General Trading L.L.C. was established in New Industrial Area of Ajman, U.A.E. in 2004.
In early 2016, Maxwell’s involvement in import and re-export from UAE increased and a separate business entity names Maxwell International Trading FZE was established in Ras Al Khaimah, UAE. Today Maxwell is actively involved in manufacturing, local sales as well as exports of a wide range of products.