Renova

We Make the Sexiest Paper on Earth

Torres Novas, Portugal

Basic Member

Phone Verified

Basic Member

Founded In

1939

Company Type

Private Limited

Business Type

Manufacturer, Wholesaler / Dealer, Converter

About the Company

Renova is a European brand of high-quality and innovative products. Available in more than 60 countries worldwide, it offers colorful designs and new functional solutions through stylish and environmentally happy products. The origins of the Renova brand date back to the second decade of the 19th century, with existing records dating back to 1818 of the use of Renova watermark on paper manufactured in the location where Renova still maintains its headquarters today. 200 years later, the 100% Portuguese company is present in more than 70 countries, distributed on five continents. In 2021, it has about 620 direct employees, supporting two industrial units and a logistics center in Portugal - Torres Novas, and a third production unit in Saint-Yorre, France. Renova's first years of activity were dedicated to the manufacture and sale of writing, printing, and packaging paper, beginning then, in the late 1950s, a pioneering and very innovative path in the development of tissue paper products for domestic and sanitary use. Renova founded this market in Portugal and remains the leading brand. The strong innovative matrix, organizational agility, and the ability to anticipate trends have enabled Renova to continuously present new solutions to meet the needs and expectations of citizens. A milestone in the history of Renova was the launch of Renova Black, the first black toilet paper in the world, reaching the status of an iconographic product, and breaking the dogma of “unthinkable” products. Innovation is the brand differentiation strategy, allowing it to continue to perform the mission of the first mover. Renova's strong product innovation is always combined with disruptive communication and the development of irreverent advertising campaigns or artistic commissions grounded on Renova’s values. At the beginning of the millennium, Renova launched the first range of paper products certified with the European Union Ecolabel. Renovagreen are products manufactured with 100% recycled paper, emphasizing a solid strategy regarding the environment. More recently, the brand launched a range of products with paper packaging, biodegradable and recyclable, replacing plastic, in response to a growing expectation of citizens around the world.